Spring’s sitewide sale is coming—15% off everything from July 28 through July 31. It’s a big opportunity for creators to boost revenue, attract new buyers, and reward loyal fans. Here’s how to make the most of it.
1. Start promoting early
Don’t wait until the sale starts to tell your audience. Post at least once a day leading up to the 28th. Use Stories, Reels, TikToks, and email to build anticipation. Make sure your audience knows when the discount starts and ends.
2. Share the code everywhere
Make the 15% off code easy to find. Add it to your bio links, product descriptions, captions, and videos. If you’re emailing your audience, include the code in both the subject line and body text.
3. Highlight your bestsellers
Not everyone will scroll through your whole shop. Feature your top products to make the decision easy. Bundle them in one post or carousel and use copy like “Fan favorites are 15% off this weekend.”
4. Use urgency in your messaging
Remind your audience this is a limited-time offer. Phrases like “ends soon,” “this weekend only,” or “don’t miss out” encourage quick action. Be clear: the sale ends July 31.
5. Pin a post during the sale
On Instagram, TikTok, and X, pin a post about the discount to the top of your profile. That way, new and returning followers will see it first.
6. Follow up on the last day
Send a final reminder on July 31. Many buyers wait until the last minute. A quick “today’s your last chance to get 15% off” post can turn browsers into buyers.
Sales like this are built for momentum. A few smart moves can make the difference between a small bump and a record-setting weekend.
