Your international audience just got easier to convert.
We’ve updated shipping rates across key regions — and most apparel is now cheaper to ship worldwide.
Here’s what changed and how to take advantage.
The Big Shift
Most apparel is now cheaper to ship globally.
That’s the biggest change.
What’s improving:
- Lower shipping on most apparel styles (including long sleeves and premium tees)\
What’s changing (in some cases):
- Basic tees are increasing in certain regions
- Hoodies and accessories may see slight increases depending on location
👉 Translation:
For most creators, your core apparel products just became more competitive worldwide — with a few exceptions.
When Will This Go Live?
- Canada + UK: April 6
- EU + Rest of World: April 29
No action needed — this updates automatically.
Quick Regional Breakdown
Canada
Most apparel shipping is lower → better for tees and everyday products
Hoodies and accessories see slight increases
United Kingdom
Most apparel shipping is lower → stronger margins on non-basic styles
Basic tees have increased
EU
Apparel is more competitive overall with lower shipping on most styles
Basic tees and hoodies see some increases
United States
No changes — domestic shipping remains the same
Rest of World
Most apparel shipping is lower globally
Basic tees and hoodies have slight increases
💡 How to Use This
1. Push apparel harder
This is where you’ll feel the biggest win
2. Re-target your global audience
People who didn’t convert before?
Now might.
3. Use it in your content
Easy hooks:
- “Better international shipping just dropped”
- “Now easier to order worldwide”
4. Consider a new drop
This is a strong moment to:
- Launch a new design
- Re-promote an existing one
- Run a global-focused push
Bottom Line
This isn’t just a shipping update — it’s a conversion opportunity.
If you lean into apparel and global audiences, you’re set up to win.
