{"id":39440,"date":"2023-09-27T18:11:42","date_gmt":"2023-09-27T18:11:42","guid":{"rendered":"https:\/\/spring-blog.in.amaze.co\/?p=39440"},"modified":"2024-12-14T22:51:51","modified_gmt":"2024-12-14T22:51:51","slug":"holiday-pre-launch-checklist","status":"publish","type":"post","link":"https:\/\/blog.spri.ng\/index.php\/2023\/09\/27\/holiday-pre-launch-checklist\/","title":{"rendered":"Your Ultimate Holiday Launch Checklist"},"content":{"rendered":"\n
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Getting ready for the holidays as a content creator can be pretty overwhelming. Especially because more and more folks are starting their holiday shopping early, so you gotta hustle to create, launch, and promote your merch ASAP.<\/p>\n\n\n\n

Accenture’s holiday study found that 44% of shoppers are jumping into holiday shopping ahead of time to make sure they get what they want for the holidays. Plus, a whopping 57% are starting their holiday shopping on or before Thanksgiving.<\/p>\n\n\n\n

Feeling like, “Where do I even start?” No worries! We know life’s easier with a checklist, so we’ve got one just for you. <\/p>\n\n\n\n

Follow the steps for a successful holiday season of sales, or download the PDFs below so you can check them off one-by-one!<\/p>\n\n\n\n

<\/p>\n\n\n\n

Pre-Launch Checklist<\/a>Download<\/a><\/div>\n\n\n\n
Launch Checklist<\/a>Download<\/a><\/div>\n\n\n\n

Pro tip:<\/em><\/strong> In addition to our prepare to launch checklist, we put together an incredible Holiday Resource Hub<\/a>. Check it out for design help, sales strategies, holiday competitions, and more!<\/p>\n\n\n\n

Your Launch Checklist<\/h2>\n\n\n\n

There\u2019s a lot that goes into launching a product. Often creators need some guidance on best practices to give them the best chance of success. <\/p>\n\n\n\n

Here\u2019s a quick rundown you can use as a checklist:\u00a0<\/p>\n\n\n\n

\"unchecked\" Optimize product names for SEO success<\/strong>. <\/h4>\n\n\n\n

Fans can\u2019t easily find your products if you don\u2019t give them an easily searchable name. The more unique and tied in your brand, the better. Don’t forget to use keywords so you rank in search.\u00a0\u00a0<\/p>\n\n\n\n

\"unchecked\" Bring back bestsellers<\/strong>. <\/h4>\n\n\n\n

It was a bestseller for a reason, which means it will increase in popularity over time due to nostalgia, which is a huge factor in purchase decisions. Add a new spin to the design or put it on a new product style so it\u2019s old and new at the same time.<\/p>\n\n\n\n

\"unchecked\" Introduce new or limited edition colors and\/or designs<\/strong>.<\/h4>\n\n\n\n

FOMO moves merch. When it’s a limited edition release, fans know they need to get it before it\u2019s gone. If it sells well, you can bring it back in the future, under a new promotion.\u00a0<\/p>\n\n\n\n

\"unchecked\" Refresh your product descriptions<\/strong>. <\/h4>\n\n\n\n

We sometimes fall into the habit of keeping out-dated info in our product descriptions\u2014especially if it\u2019s a product that\u2019s either been around for a long time or fell off your radar because sales were low. But old info is what\u2019s keeping your product from selling! <\/p>\n\n\n\n

Get off that hamster wheel and write a product description that makes the buyer HAVE to have it and keep refreshing your descriptions every couple months.<\/p>\n\n\n\n

\"unchecked\" Expand your collection of popular designs<\/strong>. <\/h4>\n\n\n\n

Is a design doing well? Add it to a sticker or a mug. If it ain\u2019t broke, expand it. Spread it across more products and create promotions for each one!\u00a0<\/p>\n\n\n\n

\"unchecked\" Keep your messaging authentic to connect with fans<\/strong>.<\/h4>\n\n\n\n

Don’t go overboard with holiday designs if it’s not on brand or won’t resonate with your fans. Holidays can be another moment to connect with your fans in an authentic and organic way.<\/p>\n\n\n\n

Your prepare-to-launch checklist:<\/h2>\n\n\n\n

\"unchecked\" Crowdsource<\/strong> new ideas.<\/strong> <\/h4>\n\n\n\n

Engage your followers by asking them to comment about what type of merch they would like to purchase. There are 3 things to ask your audience:<\/p>\n\n\n\n