{"id":39443,"date":"2023-11-02T06:34:00","date_gmt":"2023-11-02T06:34:00","guid":{"rendered":"https:\/\/spring-blog.in.amaze.co\/?p=39443"},"modified":"2024-12-14T22:48:04","modified_gmt":"2024-12-14T22:48:04","slug":"black-friday-promotion-tips","status":"publish","type":"post","link":"https:\/\/blog.spri.ng\/index.php\/2023\/11\/02\/black-friday-promotion-tips\/","title":{"rendered":"Steps for a Successful Black Friday and Cyber Weekend Promotion"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/spring-blog.in.amaze.co\/wp-content\/uploads\/2023\/09\/Blog_Header_1200x627_Black-Friday-1024x535.png\" alt=\"\" class=\"wp-image-39446\"\/><\/figure>\n\n\n\n<p>You only get one chance to prepare for the biggest SELLING weekend of the year\u2014Black Friday and Cyber Monday!&nbsp;<\/p>\n\n\n\n<p>Here are some stats to get you motivated:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>During the 2022 holiday season in the US, Cyber Monday was the day with the highest e-commerce conversion rate for online shopping.<\/li><li>Black Friday came in second place, with a desktop conversion rate of approximately 5.6% and a mobile conversion rate of 3.3%.<\/li><li>Busiest holiday sales days research by Statista shows that Black Friday was the most popular sales day in 2022, with over 50% of American shoppers planning to buy gifts!<\/li><\/ul>\n\n\n\n<p>That\u2019s A LOT of shoppers! Let\u2019s review the checklist so you can have the best-selling season you\u2019ve ever had!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>STEP 1<\/strong>: Go to the <strong>Holiday Resource Hub<\/strong>.<\/h2>\n\n\n\n<p>The amount of resources you\u2019ll find in the <strong><a href=\"https:\/\/hub.spri.ng\/holiday-23\">Holiday Resource Hub<\/a><\/strong> are plentiful, not just for this topic but for maximizing your sales throughout the holiday season. The hub is also where you will find another crucial tool, the <a href=\"https:\/\/hub.spri.ng\/holiday-23#key-dates\"><strong>Countdown Calendar<\/strong><\/a>, but we will cover that in detail below.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>STEP 2<\/strong>: <strong>Prepare Promo Codes and Promote<\/strong>.<\/h2>\n\n\n\n<p>Did you know that fans who visit a store off a promo code like are 25% more likely to purchase?<\/p>\n\n\n\n<p>It\u2019s an opportunity you can\u2019t afford to pass up. When you choose to promote your products on social media, it\u2019s good to have a promo code. These can be planned in advance and switched on when you\u2019re ready. Make sure to have different promo codes for different times \u2013 it helps with tracking, what is working, etc.<\/p>\n\n\n\n<p>Don\u2019t fret\u2014making promo codes is super easy! You can create them within the <em>Promotions<\/em> section of your dashboard. Line up your promo codes in advance and follow your calendar as to when they will activate. Find out more about creating promotions and promo codes <a href=\"https:\/\/www.spri.ng\/creator-resources\/promotions\">here.<\/a><\/p>\n\n\n\n<p>Promo codes can be applied to all of your products. <\/p>\n\n\n\n<p>Reminder: You\u2019ll need to ensure there\u2019s enough profit margin to support the promo\u2014no matter what product is being purchased, so do that math ahead of time.<\/p>\n\n\n\n<p><strong>More promo hacks:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Create effective promotional content. <a href=\"https:\/\/www.canva.com\/\">Canva<\/a> is a great tool for creating eye-catching images on social media. You can also get 40% off <a href=\"https:\/\/kittl.pxf.io\/3eROWr\">Kittl<\/a> using Spring\u2019s partnership to create sale announcements when you use the code: SPRING23 at checkout. There are hundreds of templates\u2014just don\u2019t forget to include the promo code, the dates your sale will run, and the discount type.<\/li><li>Feature samples. Creators who highlight samples in promotional content earn as much as 200% more profit from their products. Make sure you\u2019re doing it too!<\/li><li>Use integrations. Make sure fans can find your products easily. Pair social content with a link straight to your listing. Present products underneath your videos using the <a href=\"https:\/\/www.spri.ng\/youtube-platform-integration\">YouTube Integration<\/a>, or set up the <a href=\"https:\/\/www.spri.ng\/blog\/instagram-integration\">Instagram Shopping Integration <\/a>to begin tagging your products in posts (and more). Don\u2019t have access yet? Start using the<a href=\"https:\/\/dashboard.teespring.com\/integrations\/linktree\"> Linktree Integration<\/a>, available to all creators right now.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>STEP 3<\/strong>: Go to the <strong>Countdown Calendar<\/strong>. <\/h2>\n\n\n\n<p>The <a href=\"https:\/\/hub.spri.ng\/holiday-23#key-dates\"><strong>Countdown Calendar<\/strong><\/a> will give you key dates through the Holiday Season, including cutoff dates, shipping deadlines, and some key dates we\u2019ll mention below.&nbsp;<\/p>\n\n\n\n<p><strong>First, create your own \u201ccontent &amp; sales\u201d calendar<\/strong>. <\/p>\n\n\n\n<p>Calendars are super helpful, especially since you might run multiple sales leading up to Black Friday (for example, you might do your sales in one burst the week before, or several pre-sales in the weeks leading up\u2014or both!). Plus, it\u2019s not only sales you\u2019ll be planning, but also promo codes you\u2019re offering, when you choose to promote them on socials, and so forth. We recommend having your promos ready by November 1st.&nbsp;<\/p>\n\n\n\n<p><strong>Second, mark these key dates on your calendar:<\/strong><\/p>\n\n\n\n<p>OCTOBER 10: Get your holiday products designed and sample orders in by October 10th so you can start promoting.&nbsp;<\/p>\n\n\n\n<p>NOVEMBER 1: Have all your promotional materials and promo codes ready by November 1st \u2013 Create your promotions in your dashboard so that you can switch them on when the time comes.<\/p>\n\n\n\n<p>EARLY NOVEMBER: Include hints in your social content about upcoming sales and promos.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Build anticipation early with pre-sale benefits (like giveaways).&nbsp;<\/li><li>Run mini sales.<\/li><li>Run different promo types to the ones you plan to run during Black Friday\/ Cyber weekend. Example: offer free shipping early in the month, then switch to percentage discounts as you get closer.<\/li><\/ul>\n\n\n\n<p>NOVEMBER 11 thru THANKSGIVING DAY: Offer discounts for early birds. Continue excitement &amp; anticipation with pre-sale benefits.<\/p>\n\n\n\n<p>BLACK FRIDAY thru CYBER MONDAY (CYBER WEEKEND):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Black Friday: Make the biggest impact on socials. Share promo codes in your content and be sure to feature sample imagery. See how other creators do it <a href=\"https:\/\/www.instagram.com\/springforcreators\/guide\/how-to-announce-a-sale-on-socials\/17958276874488880\/\">here.<\/a>&nbsp;<\/li><li>Offer a percentage discount promo (ex. 15% off). Run it through Cyber Monday to maximize orders.<\/li><li>Cyber Monday: Highlight your newest digital products. You might add a bonus gift as part of your listing. Example: a free bonus wallpaper.<\/li><li>Giving Tuesday (day after Cyber Monday): Thank fans for their support. Offer a giveaway, or an extra discount for the rest of the week.<\/li><\/ul>\n\n\n\n<p>DECEMBER 1 \u2013 18: Thank fans with more promotions<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use the beginning of December to continue running other mini sales leading up to the shipping cut-off dates for Christmas.&nbsp;<\/li><li>Mid-December onwards is the prime time to start offering digital products. With instant delivery and no shipping or logistics to worry about, there\u2019s every reason to create a variety of digital content. In fact, you can sell digital products up to and through Christmas Day!&nbsp;<\/li><\/ul>\n\n\n\n<p>Here\u2019s a <a href=\"https:\/\/www.canva.com\/design\/DAEpUx8xA1U\/sgxR0Aqb_n_GnIZ8kvG4tg\/view?utm_content=DAEpUx8xA1U&amp;utm_campaign=designshare&amp;utm_medium=link&amp;utm_source=sharebutton&amp;mode=preview\">free content schedule template you can use for<\/a> November through the holidays.<\/p>\n\n\n\n<p>We\u2019ve armed you with everything you need to blow your previous holiday sales records away. Stay on course in the <a href=\"https:\/\/hub.spri.ng\/holiday-23#key-dates\">Countdown Calendar<\/a> and utilize the <a href=\"https:\/\/hub.spri.ng\/holiday-23\">Holiday Resource Hub<\/a> as your Creator Bible. Get your designs, samples, and promo codes out there, Happy Holidays, and Happy Prospering!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You only get one chance to prepare for the biggest SELLING weekend of the year\u2014Black Friday and Cyber Monday!&nbsp; Here are some stats to get you motivated:&nbsp; During the 2022 holiday season in the US, Cyber Monday was the day with the highest e-commerce conversion rate for online shopping. Black Friday came in second place, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":40217,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[19],"tags":[26,25,33,32,27],"class_list":["post-39443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boosting-sales","tag-fan-engagement","tag-marketing-strategies","tag-merchandising-tips","tag-seasonal-trends","tag-social-media-promotion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Steps for a Successful Black Friday and Cyber Weekend Promotion - Spring Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.spri.ng\/index.php\/2023\/11\/02\/black-friday-promotion-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steps for a Successful Black Friday and Cyber Weekend Promotion - Spring Blog\" \/>\n<meta property=\"og:description\" content=\"You only get one chance to prepare for the biggest SELLING weekend of the year\u2014Black Friday and Cyber Monday!&nbsp; Here are some stats to get you motivated:&nbsp; During the 2022 holiday season in the US, Cyber Monday was the day with the highest e-commerce conversion rate for online shopping. 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